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 Instagram founder Kevin Systrom talks unlocked apple 5 about an added video feature to the Instagram program at Facebook headquarters in Menlo Park, Calif., Thursday, June 20, 2013. (Associated Press)

NEW YORK (AP) Facebook is adding video to its popular photosharing app Instagram, following in the heels of Twitter’s growing videosharing app, Vine.

Instagram cofounder Kevin Systrom said unlocked apple 5 Thursday that users will be record and share 15second clips by tapping a video icon in the app. They can also apply filters to videos to add contrast, make them black and white or different hues.

“This is the same Instagram we all know and love but it moves,” he said at an event held at Facebook’s Menlo Park, Calif., headquarters.

Vine, which launched in January, has 13 unlocked apple 5 million users and lets people create and share 6second video clips. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago. If users like it, Facebook’s move could propel mobile video sharing into the mainstream. Systrom said

To use the video feature, Instagram users who’ve downloaded the latest version can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or coworkers staring at their computer screens.

The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first.

Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether. Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others.

A feature called “cinema” adds stabilization unlocked apple 5 to the videos so they don’t look like shaky amateur shots. Systrom called it “completely mindblowing.” Right now, only owners of the iPhone 4S or iPhone 5 can shoot video using this feature.

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